Evolution of a Package Design

Project name: Loreal Hi Golds Store Kit.
Products; 6 hair color cartons, 1 swatch book.
Client directions; Create a folding carton with a full sized window on front showing the swatch book. Marketing wants the front window to show as much of the swatch book as possible.

The first step is to plan the arrangement of the products, positioning them as the client requested and using the least material. Once the arrangement and the structure has been sketched out, the sample is created. The package is drawn, full size, on cardboard, cut out, scored, folded and glued. The sample is then sent to the client for approval. Once approved, a die line/mechanical is made. This is used to create the mechanical art and is also sent to the die maker. This ensures that the mechanical and the die cutting will match exactly.
When the art has been completed an H-P Digital print is made. The print is mounted to cardboard, cut out, scored, folded and glued to make a sample. This is sent to the client for final approval. With the final approval, the design is printed onto cardboard. The sheets are die cut, the carton blanks are run through a gluing machine, packed and shipped.